We are a creative brand agency located in Melbourne. Every great brand is based on well-considered strategy, delivered through a genuine interest in our client’s business and the understanding of organisations core values and essence. Your brand’s relevance to your audience, your message and consistency of messaging are what truly makes a powerful brand.
We help Melbourne organisations turn their strategy into a clear, consistent identity. Our work spans government, education, professional services and businesses building their next chapter. We start by understanding your audience, values and goals, then develop the visual and verbal elements that bring your brand together.
Explore our Adult Parole Board identity project and Sheldon Consulting Engineers brand and website to see the strategy in practice. You can also read about our brand strategy process and brand audits.
Tailoring brand strategies to you.
Your brand strategy sets the direction for your identity, messaging and digital presence. We work with you to define what your organisation stands for, who it serves and how it differs from other choices available to your audience.
We take a consultative approach, working closely with you to define your brand positioning, customer personas, market segmentation, messaging architecture, and long-term goals.
To prepare for a strategy discussion, bring your current brand materials, the audiences you need to reach and the changes prompting the project. Include the people who will approve the direction and examples of where the current message is unclear.
A shared strategy gives your team a reference point for future decisions. It helps connect your positioning and values to the messages, designs and experiences people encounter.
For the Adult Parole Board, the work extended from brand strategy and identity into a style guide, stationery, communication materials and a website. For Sheldon Consulting Engineers, strategic brand sessions informed an identity system applied to marketing materials and a website. Explore the linked projects above to see these deliverables in context.
Rebranding for the current market place.
A brand audit helps you understand what to keep and what needs to change. We review your existing identity, messaging and communication materials, then use those findings to plan a refresh or rebrand around your current goals.
Our brand audits consider:
Whether you're preparing for a rebrand or simply want to strengthen what’s already there, our audits provide the strategic insight to move forward with confidence.
If the main problem is inconsistent use of an identity that still fits your organisation, guidelines and a focused update may be the right starting point. A change in audience, services or direction can call for a broader review of the positioning, message and visual identity.
A rebrand can support a change in direction, a growing range of services, new leadership or an identity that no longer reflects the organisation. We help you decide how much needs to change and how to carry existing recognition forward.
The starting point is your audience and current position in the market. Understanding both helps us identify which messages are still useful and where the brand needs to become clearer.
Rebranding does not always require a complete overhaul. A focused update can preserve the parts people recognise while making the identity and message more relevant to the organisation you are today.
Creating logo designs with your clients in mind.
We design logos with your audience, values and intended uses in mind. Research and strategic thinking guide the creative work, so the mark supports the identity of your organisation.
A useful logo needs to work at different sizes and across different formats. We consider clarity, proportion and its relationship to the wider visual identity.
The process begins with an agreed brief: who you want to reach, what you need to communicate and where the logo will be used.
We explore creative directions and refine the selected idea with your feedback, keeping the strategy and practical applications in view.
Colour, typography and supporting visual elements help the logo work as part of a coherent identity across print and digital materials.
Brand guidelines bring those decisions together so your team and suppliers can apply the identity consistently.
Start with the decisions the brand needs to support. A new organisation may need its positioning, message and visual identity developed together. An established organisation may have a clear strategy but need a more consistent set of design tools. The brief should identify the problem, the audience and the applications you need, so the scope reflects your organisation rather than a standard list of deliverables.
Useful guidelines explain how to apply the identity in everyday work. They can cover logo versions and clear space, colour specifications, typography, imagery and examples of layouts. Include guidance for the materials your team actually uses, such as presentations, reports, stationery or signage. If several teams or suppliers will work with the brand, identify the files, examples and instructions they will need before the scope is agreed.
Agree who will contribute to the brief and who will approve the direction. Bring feedback together at each stage and relate it to the audience, message and intended use. For example, explain whether an idea will work on your signage or help readers understand a report. Clear, consolidated feedback gives the design discussion a practical focus and helps everyone assess the work against the same brief.
List the places your brand appears, then prioritise them by visibility and the dates they need to change. Your website, signage and regularly used documents may need attention before less frequent materials. Check which items require new artwork, which need editable templates and which involve print or production. Agree responsibilities for updating and approving each item, including work handled by other suppliers.
Our graphic design services cover publications, stationery, signage, packaging and print materials. Explore our design projects to see how an identity is applied across different formats.
Discuss your branding project with our Melbourne and Ballarat team. Tell us what is changing, which materials you need and who will use them.
