The International Student Program connects international students with Victorian government schools. For this campaign, the Department of Education engaged Seamer Design to develop a student-centred communication narrative promoting Victoria as a study destination.
The brief brought education and lifestyle together, inviting prospective students to imagine the experience of studying and living in Victoria.
We developed “Picture Yourself Studying in Victoria” as the campaign’s central message. The invitation put the student at the centre of the story, asking them to imagine their own place in Victoria’s education environment.
The message also gave the campaign room to explore different aspects of the student experience. It could introduce the educational opportunity while making space for the lifestyle experiences that form part of studying abroad.
“Picture Yourself Studying in Victoria” invited students to imagine their own education and lifestyle experience.
The slogan was paired with a bright colour palette and a flexible approach to secondary messages. This allowed the campaign to highlight different lifestyle experiences in Victoria while keeping the central invitation consistent.
Planning an education campaign? Talk to our Melbourne and Ballarat team about your audience, message and design brief.
