Victorian government schools have been welcoming international students for over 20 years. The schools provide international students with a high-quality education, pathways to higher education and a genuine opportunity to succeed and achieve their dreams.
With a choice of over 250 accredited primary and secondary schools, each offering a diverse curriculum and innovative teaching practices, the windows of opportunity are endless.
The International Student Program engages and facilitates the study program with international students and Victorian government schools.
The Department of Education engaged us to develop a student-centred communication narrative for a campaign promoting Victoria as a top study destination to international students. We constructed a dynamic campaign message “Picture Yourself Studying in Victoria”, as the primary slogan for the campaign, with the intention to invite international students to imagine themselves studying in Victoria.
Students from around the world come to Victoria to gain a valuable learning experience, to achieve an internationally recognised qualification, and to study in a safe and healthy environment.
The flexibility of the slogan and bright colour pallet allows multiple secondary messages to be employed to showcasethe diverse, unique and world-class lifestyle experiences in Victoria. Victoria has an international reputation for the delivery of quality education and training services. Students from around the world come to Victoria to gain a valuable learning experience, to achieve an internationally recognised qualification, and to study in a safe and healthy environment.