Travelstream’s model brings together online travel research and booking with the personal service of a face-to-face travel agency.
The business aimed to use technology throughout the research and booking process while retaining that human connection. Its brand needed to speak to a younger audience looking for a more flexible way to plan and manage travel.
Seamer Design was engaged to refresh the existing logo and develop the wider brand. Through a series of brand workshops, we developed the positioning and tagline “Your way”, linking the identity to the flexibility of Travelstream’s booking model.
The visual approach extended elements from the logo across the communication materials. Together with the tagline, these elements gave the brand a consistent thread across its different applications.
We created the brand strategy, messaging, brand identity system and style guide. The rollout included stationery, advertising, in-store displays and a website.
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The logo and “Your way” message formed a consistent thread across Travelstream’s communications.
