Ultracut supplies cutting tools to sectors including aerospace and automotive, as well as government agencies. Continual development and innovation are part of the company’s approach to product quality.
The identity project focused on expressing those qualities through a refreshed logo and a more developed brand presence.
“We believe there is always a better way of doing things and we encourage our team to use their knowledge and experience towards this end.”
Seamer Design was engaged to refresh Ultracut’s existing logo and develop the wider brand. Through a series of brand workshops, we developed a bolder brandmark and positioning intended to convey the company’s strength and build confidence in its expertise.
The design work extended beyond the logo to the language and materials used to present the business. We created the brand strategy, messaging, brand identity system and style guide.
The rollout included stationery, advertising, in-store displays and a website. These applications brought the new identity into the company’s communication materials, with the brandmark and messaging forming the basis of the wider system.
Refreshing an established brand? Talk to our team about your strategy, identity and communication materials.
