The Bastow Institute provided professional learning for Victorian education leaders, creating a place to connect, exchange ideas and develop their leadership practice.
Our work explored how its visual identity could express leadership, innovation and education across its website and wider communication materials.
The brand refresh began with an update to the website. We worked towards a lighter, fresher appearance, with navigation designed to help educators find courses to further their skills.
As the website developed, we explored how that direction could extend to Bastow’s wider look and feel. The existing origami element became the starting point: we restructured it into a clean, flexible pattern that could be used across a broad range of communication materials.
A familiar origami element became a flexible visual language for an education brand.
Bold shapes and colours became the main ingredients of the refreshed visual language. By working with an element already present in the brand, we could develop a new expression of Bastow’s identity while retaining a connection to its origins.
The design intent was to express the institute’s leadership, innovation and education focus.
Refreshing an education brand? Talk to our Melbourne and Ballarat team about your identity and communication materials.
