Business to Ballarat is a Commerce Ballarat media campaign encouraging people to spend locally in Ballarat and the surrounding area.
Seamer Design was asked to rebrand the campaign with the aim of building a closer connection to the community.
The campaign’s message connected shopping locally with the people and businesses it supports.
Our work to re-brand the Business to Ballarat campaign began with a simple visual connection. An arrow between the two b’s represents business going to Ballarat; its shape also creates a smile.
This gave the logo a friendly character and connected it to the campaign’s message: shopping locally can make a local business smile.
Alongside the identity, we developed slogans for the promotional material. The language carried the same idea as the logo, linking local spending with the people and businesses it supports.
Planning a local campaign? Talk to our Ballarat studio about its identity, message and promotional materials.
