Realising the possible

May 27, 2020
Posted by
Brent Seamer

Seamer Design is pleased to have recently worked with Sheldon Consulting Engineers to develop their full brand identity.

Sheldon Consulting Engineers (SCE) is a leading Engineering Service provider, specialising in structural engineering and multi discipline design management.

Identifying the brand

As a startup business it was Seamer’s role to develop the brand identity from the ground up. Through a series of strategic brand sessions with the client we were able to clearly identify the core values including; authenticity, positivity, integrity and results. All of which needed to be instilled into the brand along with a brand promise centred around being a solutions focussed agency.

Finding a solution

The old adage ‘You can’t fit a square peg in a round hole’ was the driving force behind the brand mark which related back to finding solutions to overcome challenges. The geometric shapes within the brand mark were also a ‘perfect fit’ for the brand.

From this we created a full brand identity system including brand style guides, stationery, marketing material and a website.

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