Bigger and bolder was the direction for our brand refresh for Ultracut, a cutting-tool business serving sectors including aerospace, automotive and government agencies.
The brief was to refresh the existing logo and develop the branding further. Through a series of brand workshops, we developed the positioning and a bolder brandmark, with the aim of expressing Ultracut's strength and building confidence in the brand.
The work extended into brand strategy, messaging, an identity system and a style guide. We also created stationery, advertising, in-store displays and a website, taking the refreshed identity across a range of applications.
See the Ultracut project for more of the branding and rollout.
